Social media,handled.
We plan, create, post and manage your social media every month. You approve the content. We handle everything else.
If any of this sounds familiar
Most business owners don't have a social media problem. They have a time problem that shows up as a social media problem.
You post in bursts, then go quiet
Three posts in a week, then nothing for a month. The algorithm punishes exactly that, and every restart begins from zero.
It's always last on the list
Social is important right up until a customer calls. Then it slides another week, and another.
You hired it out and got burned
A freelancer who vanished, a cousin who meant well, an agency that sent a dashboard nobody could read.
You can't tell if it's working
Followers tick up, nothing else changes, and no one has ever connected the posting to the business.
None of that means social doesn't work for your business. It means nobody has owned it consistently. That is the job we take off your plate.
What we handle
Everything it takes to keep your brand consistent, active and growing, without hiring in-house.
Content creation
Posts, reels and graphics built for your brand and shaped to what performs on each platform, not the same square graphic reposted everywhere.
Posting & scheduling
A calendar built a month ahead, approved by you in one pass, then published on a consistent cadence so your feed never goes quiet.
Community management
Comments and DMs answered in your voice within a defined response window, and every real inquiry qualified and sent to you the same business day.
Monthly strategy
A plan tied to your actual goals, what to post, when and why, adjusted every month around what the numbers said, so the work compounds.
Reporting
Our in-house AI reviews every metric across your platforms each month. We turn that into a plain-language report on what worked, what didn't, and what we're changing next.
Brand consistency
One coherent look and voice everywhere people find you, built from a brand questionnaire during onboarding and applied to everything after.
Paid ads management
Campaign setup, targeting, creative and ongoing optimization for when you are ready to put money behind what is already working. Ad spend goes straight to the platform from your own account, never through us.
AI automation
Beyond social: a CRM built around your business, AI agents that handle your repetitive work, and automations that run on a schedule. The same systems we run our own companies on.
Content filming
On-site filming when your brand needs original footage of you, your team, your space or your product. We run the session so you just show up, and one shoot feeds weeks of posts.
What a month actually looks like
Most agencies are vague about this on purpose. Here's the real rhythm, so you know exactly what you're buying.
Plan & produce
- Content calendar built for the month
- You approve in one pass
- Production begins
Publish & engage
- Posts go live on cadence
- Comments, DMs and leads handled
- Early performance watched
Adjust in flight
- Double down on what's landing
- Swap what isn't
- Next month's angles drafted
Report & reset
- AI-analyzed report delivered
- Strategy call (Growth & Scale)
- Next month's plan locked
Your total time commitment is roughly one approval pass and one call a month.
Getting started
From first call to a social presence that runs without you touching it.
Strategy call
A short, no-pressure conversation about your business, your customers and where your social is falling short. You'll leave with a clear read on what's possible either way.
Onboarding & brand intake
A brand questionnaire, asset collection, and access set up properly, your Business Manager, your ownership, editor access for us. We audit what you already have and build the first month's plan.
We run it
Content gets made, you approve in one simple step, and we handle posting and engagement from there. Nothing lands back on your plate.
Report & adjust
A plain-language report on what we did and what it drove, then next month's plan built around what worked.
Compared to the alternatives
You have four real options for getting social handled. Here's an honest read on all of them.
| Spark Social Labs | Freelancer | In-house hire | Large agency | |
|---|---|---|---|---|
| Monthly cost | $1,500–4,500 | $500–2,000 | $4,000–6,000+ loaded | $5,000–15,000 |
| Who does the work | A small, dedicated team | One person, variable | Your employee | Junior account team |
| If they're sick or quit | Covered, work continues | Everything stops | You're hiring again | Covered |
| Leads sent to you | Same business day | Varies | Yes | Depends on scope |
| Reporting | AI-analyzed, plain language | Usually a screenshot | Depends on the hire | Dashboard, often unread |
| Strategy included | Yes, monthly | Usually not | Depends on the hire | Yes |
| Commitment | 3 months, then monthly | Varies | Salary + benefits | 6–12 month contract |
| Ramp-up time | About a week | Days to weeks | 1–3 months to hire | 4–8 weeks |
If you have the budget for a large agency and need paid media at scale, hire one. We'll tell you that on the call. We're built for the businesses in between doing it themselves and affording a department.
Straightforward monthly pricing
Starting points, not ceilings. Exact scope gets tailored on your call. No setup fees. A three-month starting term, then month to month.
Up to $1,500 off your first month
Our fall sale takes money off the top of your first month on any plan, and $150 off a one-time Brand Audit. Everything after that is the standard rate on this page, for exactly the same scope.
- Launch$500 off
- Growth$1,000 off
- Scale$1,500 off
- Brand Audit$350, was $500
Plan discounts apply to the first month of a new three-month plan for new clients, one per business, and cannot be combined with another offer. The Brand Audit discount is one per business. Neither applies to custom builds or advertising spend. Offer ends October 31, 2026.
- 2 platforms managed
- 12 posts per month
- Content creation & scheduling
- Leads sent to you same business day
- AI-analyzed monthly report
- 30-minute monthly check-in
- 3 platforms managed
- 20 posts per month
- Community management in your voice
- Monthly strategy call and report
- 4+ platforms managed
- 30+ posts per month
- Everything in Growth, priority turnaround
- Formats beyond short-form: YouTube, LinkedIn, Pinterest
- Custom scope & add-ons
| Deliverable | Launch | Growth | Scale |
|---|---|---|---|
| Platforms managed | 2 | 3 | 4+ |
| Posts per month | 12 | 20 | 30+ |
| Short-form video | Included | Included | Higher volume |
| Monthly content calendar | ✓ | ✓ | ✓ |
| Community management | — | ✓ | Priority |
| AI-analyzed monthly report | ✓ | ✓ | ✓ |
| Leads routed to you | Same business day | Same business day | Same business day |
| Live strategy call | 30 min monthly | Full, monthly | Full, monthly |
| Revision rounds | 1 per batch | 2 per batch | 2 per batch |
| Turnaround priority | Standard | Standard | Priority |
| Formats beyond short-form | — | — | ✓ |
| Dedicated point of contact | ✓ | ✓ | ✓ |
Brand Audit
Not ready for monthly management? Start here. We go through your entire social presence and brand, run it through our AI analysis, and hand you a clear, prioritized plan for what to fix first and what to build on.
- Full review of your profiles, content, voice and visuals
- AI analysis of your posting patterns, engagement and competitors
- Prioritized recommendations you can act on with or without us
- A written report plus a call to walk through it
Fall sale price through October 31. Pay once, no retainer, no follow-on obligation.
AI automation and custom systems
Social media is one job off your plate. This is the rest of them. We build the software and the AI agents that do your repetitive work, using the same systems we run our own companies on.
- A CRM built around your business. One place for customers, orders, subscriptions and follow-ups, wired into your marketing so leads never fall through
- AI agents that do a job. Answer the same questions, qualify enquiries, chase quotes, draft the follow-up, sort the inbox, write the weekly summary
- Automations that run on a loop. Daily, weekly or on a trigger. They run whether or not you remember them
- Built for how you actually work, not a template you bend to fit
- You stay in control. Anything that reaches a customer waits for your approval first
A CRM is $1,000 to build, then $50 a month for hosting, backups and small changes. Agents and automations are quoted per scope, because a one-afternoon job and a month-long one should not cost the same.
Paid ads management
Campaign setup, targeting, creative and optimization. Ad spend is paid directly to the platform, never through us.
Additional platform
Add another channel to any plan, with content adapted natively rather than cross-posted.
On-site content shoot
For businesses that need original footage of their space, team or product to anchor the content.
Not sure which fits? Book a call and we'll tell you the right starting point, even if that's less than you expected.
Exactly who does what
Most agency relationships go wrong over unclear scope. So here it is in writing, before you ever sign anything.
Everything on this side
- Content strategy and monthly planning
- Graphics, captions and short-form video
- Scheduling and publishing
- Engagement in your brand voice
- Performance tracking and reporting
- Staying on top of platform changes
About an hour a month
- Editor access to your accounts (you keep ownership)
- Any brand assets, product photos or footage you have
- One point of contact for approvals
- Content approval within the agreed window
- A heads-up on promotions, launches or busy seasons
- Honest feedback when something misses
Anything outside this gets scoped and quoted before we do it, never billed as a surprise.
Why businesses pick us
Agency-level work without agency overhead, and without the risk of a freelancer who disappears for a week.
One dedicated contact
You always know who to talk to. One person who knows your business and your goals, not a ticket queue or a rotating cast of account reps.
Truly done-for-you
You approve, we handle the rest. No chasing, no logging in, no wondering whether anything went out this week.
Reporting you can read
Real numbers every month in plain language, tied to your business, not a dashboard screenshot with no explanation.
You own everything
Your accounts stay in your name with you as owner. Your content is yours. If we part ways, you keep all of it.
No year-long lock-in
A three-month starting term gives the strategy time to work. After that it's month to month, and you stay because it's working.
Honest expectations
No guaranteed-results promises. We'll tell you what's realistic for your business and timeline, then go earn it.
The newest tools, with a person in charge
We use the latest AI tools wherever they make the work better and faster, and we have spent years applying them to real businesses, including our own. A person still owns every decision, and you still approve every post.
More content, still on-brand
AI handles research, first drafts and editing. We shape every piece to your brand by hand, so you get more content per dollar without the generic look everyone can spot.
Every lead lands with you
Comments, DMs and inquiries are answered, qualified and sent to you the same business day with the context you need to close. Social finally connects to sales.
Reports built on real analysis
Our in-house AI reviews every metric across your platforms each month and spots what a quick glance misses. We write it up in plain language with what we're changing next.
Ahead of the platforms
Formats, algorithms and tools change monthly. We track what's working now and fold it into your plan, so your account benefits from what's new instead of what worked last year.
We use AI to work faster and see more, never to fake anything. No bot comments, no bought followers, no made-up reviews, and nothing publishes without a person reviewing it and you approving it.
Who we work with
We work best with owner-operated businesses where social actually drives customers through the door.
Built by an operator, not an agency machine
Spark Social Labs was founded by Merrick Maris IV, founder of Spark Investments. Before Spark he owned an insurance agency and worked in marketing, so he has been the business owner trying to get social to actually bring in customers. He builds and runs businesses for a living, and the work here is judged the way an owner judges it.
Every client gets a dedicated point of contact, a real strategy, and work held to the same standard as everything else with the Spark name on it.
Questions
Which platforms do you manage?
Mainly Instagram and TikTok, with Facebook and others depending on your plan and where your customers actually spend time. We'll recommend the right mix on your call rather than defaulting to all of them.
Who owns the accounts and the content?
You do, always. Your accounts stay in your name with you as owner, and we work through editor-level access. Every piece of content we make is yours to keep, during and after. We never hold a client's accounts hostage, it's the most common way these relationships go bad and we won't do it.
How fast can we start?
Onboarding takes about a week from signing. Brand questionnaire, asset collection, access setup, then the first content plan. Posts typically go live inside of two weeks.
What if I don't like a post?
That's what the approval step is for, nothing publishes without your sign-off. Each batch includes revision rounds, and if something misses the mark we'd rather hear it early so the next month gets sharper.
Do I have to be on camera?
No. Plenty of brands grow with product content, graphics and other formats. We build around whatever you're comfortable with.
Do you build software and AI automation too?
Yes, and it is a real part of what we do rather than a side offer. A custom CRM is $1,000 to build, then $50 a month for hosting, backups and small changes. Beyond that we build AI agents and automations that take repetitive work off your plate: qualifying enquiries, drafting follow-ups, sorting an inbox, chasing quotes, producing a weekly summary, or anything else you find yourself doing the same way every week. These are quoted per scope, because a one-afternoon job and a month-long one should not cost the same. We run these systems in our own companies first, so you are not the experiment. Anything that reaches a customer waits for your approval.
Can I try you before committing to a retainer?
Yes. The Brand Audit, $350 during the fall sale and normally $500, is a one-time review of your social presence and brand, with AI analysis and a written, prioritized plan. Plenty of businesses use it on its own. If you go on to monthly management, we start from the audit instead of from scratch.
Do you use AI to make my content?
Yes, for research, first drafts, editing and analyzing your numbers. It is why we can deliver more for the price. Every piece is shaped to your brand by a person, reviewed before it reaches you, and never published without your approval. We do not use AI to fake engagement, comments or reviews.
How long until I see results?
Honest answer: consistency shows up in reach within 30–60 days, but meaningful growth is a 3–6 month story. Anyone promising you viral results in week two is selling something. What you'll see immediately is a feed that's active and on-brand without you touching it.
Am I locked into a contract?
Not for a year. We ask for a three-month starting term, because consistent posting needs at least that long to show up in the numbers. After that you're month to month with 30 days' notice, and no auto-renewal traps buried in fine print.
Is ad spend included?
No. Paid ads are a separate add-on, and ad spend goes directly to the platform from your own account. That keeps your retainer honest and your ad budget fully visible to you.
What if we already have accounts?
Good. We'll audit what's there, keep what's working and build from it. No burning it down to start over unless there's a real reason.
Can you guarantee results?
No, and be careful with anyone who does. What we commit to is consistent output, a real strategy, and honest monthly reporting so you can judge it for yourself.
What happens when someone messages my page?
We answer in your voice within the agreed response window. If it is a real inquiry, we qualify it and send it to you the same business day with the context you need to follow up, so a lead never sits in a DM inbox nobody checks.
Book your free strategy call
Fifteen minutes on your business and where social could take it. You'll leave with something useful whether or not we work together.
- 15–20 minutes, on your schedule
- A real look at your current social, plus quick wins
- A straight answer on whether we're the right fit
- No obligation and no hard sell